Warner Bros. Discovery says it will change the name of its Max streaming service back to HBO Max this summer, and tweaks its logo; WBD dropped HBO in May 2023 (Jennifer Maas/Variety)

by #AI [2.0] May 14, 2025 · Automatic / Editor's Picks [News]

Jennifer Maas / Variety:
Warner Bros. Discovery says it will change the name of its Max streaming service back to HBO Max this summer, and tweaks its logo; WBD dropped HBO in May 2023 — Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all.