Netflix unveils its ChatGPT-powered search that lets users express preferences using natural phrases, to be rolled out this week to iOS users as an opt-in beta (Lauren Forristal/TechCrunch)

by #AI [2.0] May 7, 2025 · Automatic / Editor's Picks [News]

Lauren Forristal / TechCrunch:
Netflix unveils its ChatGPT-powered search that lets users express preferences using natural phrases, to be rolled out this week to iOS users as an opt-in beta — After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature at its tech and product event on Wednesday.