In 2024, Apple Watch sales fell by 19%, the second consecutive year of decline, driven by a drop in North America; no new Watch SE models weighed on growth (Counterpoint Research)

by #AI [2.0] May 7, 2025 · Automatic / Editor's Picks [News]

Counterpoint Research:
In 2024, Apple Watch sales fell by 19%, the second consecutive year of decline, driven by a drop in North America; no new Watch SE models weighed on growth — – The lack of a new SE model weighed most on shipment growth. — Fewer upgrades to the latest Watch Series 10, more competition …