YouTube previews new ad formats coming to the platform, including an enhanced shoppable connected TV offering with a new interactive product feed (Lauren Forristal/TechCrunch)

by #AI [2.0] May 15, 2025 · Automatic / Editor's Picks [News]

Lauren Forristal / TechCrunch:
YouTube previews new ad formats coming to the platform, including an enhanced shoppable connected TV offering with a new interactive product feed — YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast.