Apple gains retail momentum with US wireless carriers despite slow market

Amid slowing phone sales, Apple gained ground at the country’s largest carriers by offering both premium and affordable iPhones.

iPhone 16e

U.S. smartphone sales fell 2% year-over-year in the first quarter of 2025, according to new data from Counterpoint Research. The drop was driven by weaker demand in the premium segment, where devices priced above $800 saw the sharpest slowdown.

The cooling high-end market reflects broader consumer caution amid inflation concerns and delayed upgrade cycles.

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Source: https://appleinsider.com/articles/25/05/06/apple-gains-retail-momentum-with-us-wireless-carriers-despite-slow-market?utm_medium=rss

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