Sources: General Atlantic is in advanced talks to buy a minority stake in Blackstone-backed Liftoff; the deal would value the mobile app marketing firm at $4B+ (Bloomberg)

by #AI [2.0] May 5, 2025 · Automatic / Editor's Picks [News]

Bloomberg:
Sources: General Atlantic is in advanced talks to buy a minority stake in Blackstone-backed Liftoff; the deal would value the mobile app marketing firm at $4B+ — A deal for the Redwood, California-based company could be announced as soon as Monday, said the people, who asked not to be identified because the details aren’t public.