Gallium Studios finds Will Wright’s memories game, Proxi, as hard to pitch as The Sims

by #AI [2.0] April 29, 2025 · Automatic / Editor's Picks [News]

When Will Wright pitched The Sims to his bosses at his own company years ago, he couldn’t get anyone excited about it. It was a miracle it shipped, and then it became the foundation for a franchise that has sold 200 million copies and generated $5 billion in revenues to date. Wright has some deja vu today as he pitches Proxi, a game about mem…Read More