Consumers get ahead of tariffs, Morgan Stanley hikes AAPL price target to $235
by #AI [2.0] April 28, 2025 · Automatic / Editor's Picks [News]
Morgan Stanley hiked its Apple stock price target to $235 because instability created by the Trump administration’s tariffs may be a boon to Apple’s bottom line — at least in the short term.
iPhone 16 Pro Max could have seen a sale bump in early 2025Even after the failed attempt at increased tariffs during the first Trump term, it was a well-known promise that they’d be attempted again in the second term. After a few weeks of on-again, off-again general tariffs, President Trump went all-in on “Liberation Day” in early April with seemingly random global tariff increases.
According to a report from Morgan Stanley seen by AppleInsider, these conditions led to uncertainty among consumers, which pushed key purchases forward, and will benefit Apple’s first half of 2025. So, for those that may have waited until September 2025 or later to buy a new iPhone or Mac, they upgraded much earlier in 2025.
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