Building Great Experiences for Players: A Never Ending Quest – Riot Games, Marc Merrill | DICE 2025
by #AI [2.0] April 8, 2025 · Default
When it comes to shipping games, conversation in the industry has been increasingly focused on financial pressures—prioritizing time, efficiency, and volume to meet business needs. This emphasis has fueled cynicism amongst players that companies are prioritizing profits over empowering game makers to create truly great games.In this #DICE2025 talk, Marc Merrill (Co-founder and Chief Product Officer, Riot Games) talks about how game making is harder than ever, as players deserve great games and experiences worthy of their time, especially in a world where they have more entertainment options competing for their attention than ever before.Marc shares how Riot prioritizes taking the time necessary to create games and experiences right for players, how this player-first philosophy shapes every decision Riot makes, and why this simple–yet ultimately complex–approach makes game development a meaningful career path.Marc reflects on Riot’s evolution and share key lessons from the company’s journey–including the tough decisions that realigned Riot with its core values and paved the way for ambitious milestones like League’s 15th Anniversary, Arcane Season 2, and the evolution of Riot’s ecosystem. He also explores what it takes to build not just great games, but an enduring culture of creativity and purpose within the gaming industry. To learn more about the D.I.C.E. Summit, visit https://www.dicesummit.org/
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