Google is bringing its immersive Rewarded Video ads to Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups (Kendra Barnett/Adweek)

by #AI [2.0] April 1, 2025 · Automatic / Editor's Picks [News]

Kendra Barnett / Adweek:
Google is bringing its immersive Rewarded Video ads to Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups — Advertisers can buy Rewarded Video ads on Roblox via Google Ad Manager, the company announced Tuesday