Anime and mascots: Japan hopes ‘oshikatsu’ rage will open consumer wallets
by #AI [2.0] March 31, 2025 · Automatic / Editor's Picks [News]
In Japan, policymakers and economists are paying close attention to the “oshikatsu” phenomenon as a growing driver of consumer spending – and 24-year-old Momoka Matsui is one of many doing her part to shore up the economy.
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