Reddit acquires contextual advertising company Spiketrap to improve its ad quality scoring and boost prediction models for auto-bidding (Sarah Perez/TechCrunch)

Sarah Perez / TechCrunch:
Reddit acquires contextual advertising company Spiketrap to improve its ad quality scoring and boost prediction models for auto-bidding  —  Reddit’s acquisition spree is continuing this morning with news that the company is bringing the audience contextualization company Spiketrap’s technology in-house.

Author: . [Source Link (*), Techmeme]

Shop with us!