As Ultima Online approaches its 28th birthday, former creative lead reveals what it takes for an MMO to last for decades, and why they sometimes fail: “Content does not last forever”

MMO pioneer Raph Koster says “the number one predictor of people staying in an MMO is the friends they make”

Source: https://www.gamesradar.com/games/world-of-warcraft/as-ultima-online-approaches-its-28th-birthday-former-creative-lead-reveals-what-it-takes-for-an-mmo-to-last-for-decades-and-why-they-sometimes-fail-content-does-not-last-forever/

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