Anime or Manga? Examining the Different Hit Formulas in Japan and Abroad

Anime and manga have been counted among Japan’s start pop culture exports for many years now. But the way they are consumed overseas differs considerably from the home market. A look at why foreign fans tend to be exposed to anime versions first, coming to the manga page later—the opposite of the order generally seen in Japan.

Source: https://www.nippon.com/en/japan-topics/b11502/

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