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CES 2025: Dell Is Rebranding, and It’s Confusing

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the name of simplicity. But for a product lineup this large, simplicity can actually be confusing. Here’s how to make sense of Dell’s new nine-tier name strategy with Dell, Dell Pro, and Dell Pro Max brands.

Source: https://lifehacker.com/tech/how-to-make-sense-of-dells-confusing-new-rebrand

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