Why Can’t We Quit Diet Coke? The Drink Hacks Our Brains In More Ways Than One
Diet Coke’s intense sweetness, caloric emptiness, and caffeine content hacks our most innate neurological and psychological responses to keep us unconsciously reaching for another bottle.
Source: https://www.inverse.com/health/diet-coke-neuroscience-food-bliss-point-caffeine-sugar