Tidal’s subscription is getting simpler and cheaper — yes, you read that right

Tidal seems to have decided that there just aren’t enough people willing to pay upward of $20 per month for the highest-possible audio fidelity. So starting April 10th in the US, the company will combine its existing HiFi and HiFi Plus plans into a single subscription tier that will simply be called “Tidal.” And it’ll cost the same $10.99 per month that the less expensive HiFi plan did.

At a high level, it sounds like this new, much simpler subscription model will still include all the perks — high-res FLACs, Dolby Atmos mixes, etc. — that were previously only available on the Plus tier. Yes, that means a subscription service is actually getting cheaper for once if you were a HiFi Plus user. Hard to believe in this day and age, right?…

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