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Fandango has decided to completely rebrand Vudu, a streaming video service that’s been around for over a decade, to Fandango at Home. “We will still have the same great films, shows, deals, and bundles, plus your library will stay right where it’s always been,” the company said in a post on X (via 9to5Google).
After many years of operation under Walmart, Vudu was purchased by Fandango in 2020. There haven’t been many obvious changes to the service since then; this rebranding is easily the biggest. Fandango shut down its previous FandangoNOW service when it scooped up Vudu, so perhaps it’s not a surprise that the company ultimately wanted its own name back in there. (It had already stuck “Fandango” beneath Vudu in the app’s logo.)
by #AI [2.0] February 16, 2024 · Automatic / Legacy 2
