No surprise here: YouTube is making a lot more cash thanks to Premium, loads of ads

Credit: Edgar Cervantes / Android Authority

• Alphabet has announced that its subscriptions reached $15 billion in annual revenue.
• The company singled out YouTube subscriptions as being the main reason for improved revenue in this segment.
• The tech giant also saw increased revenue from YouTube ads, coming as users reported more ads and scam ads.

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Google has pushed YouTube Premium and YouTube ads in a big way in recent years, and it’s gone so far as to test a three-strikes policy for people using ad-blockers on YouTube. Now, Alphabet has reported its Q4 2024 earnings, and it looks like the Premium push has delivered major results.

Author: Hadlee Simons. [Source Link (*), Android Authority]

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