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Report: Samsung took a bite out of Apple’s global market share in 2023

SAMSUNG LOGO MWC 2023 01

Credit: Ryan McLeod / Android Authority
  • A new report claims global premium phone sales will likely jump up by 6% YoY in 2023.
  • Although global premium smartphone sales are likely to go up, the overall global smartphone market is projected to be in decline.
  • Apple still holds a majority of the market share, but has lost some ground to Samsung and other OEMs.

It was a rough year for the global smartphone market in 2023. But a new report claims that last year wasn’t all bad for OEMs, as the premium smartphone segment may have been a bright spot in the otherwise weak market.

The global technology research firm Counterpoint has released a new report on the state of the global premium smartphone market in 2023. According to the firm’s research, it’s expected that we’ll see that global premium smartphone sales increased by 6% YoY last year. If this is correct, it would reportedly be a new sales record for the premium segment.

Author: Ryan McNeal. [Source Link (*), Android Authority]

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