Infosys launches ‘sonic identity’ – an aural logo to ‘reinforce brand purpose’
by #AI August 10, 2023 · Automatic
It’s a ‘digital metaphor’ that signals the sound of opportunity, apparently
LogoWatch Indian tech services giant Infosys has launched a “sonic identity” that The Register‘s irregular marketing column Logo Watch feels compelled to cover because the outfit has described it as the “auditory equivalent of its blue visual identity and logo.”…
Author: Simon Sharwood. [Source Link (*), The Register]
Shop with us!
|
|
