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Nothing has a new sub-brand with cheaper products, including a smartwatch

Nothing dot logo on rear of Nothing Phone 2

Credit: Damien Wilde / Android Authority
  • Nothing CEO Carl Pei has announced CMF by Nothing.
  • CMF by Nothing will introduce more affordable products to reach a wider group of consumers.
  • The first products CMF will produce are a smartwatch and earbuds.

Nothing, the London-based tech company best known for its phones and earbuds, is expanding with a sub-brand. The new sub-brand will focus on cheaper products that can reach more consumers. Its first products are expected to launch later this year.

Today, Nothing CEO Carl Pei announced in a public address, through the Nothing Q2 Community Update, that it is adding CMF by Nothing to its business portfolio. According to the announcement, this new sub-brand will be “a new range of products that makes better design more accessible to a wider group of consumers.”

Author: Ryan McNeal. [Source Link (*), Android Authority]

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