Samsung loses second-place smartwatch lead to brand you may never have heard of

Credit: Andy Walker / Android Authority

• Smartwatch sales in Q1 2023 took a dive when compared to Q1 2022.
• Analysts suspect an economic downturn might be the culprit.
• The drop caused a reshuffle of the top players, with Fire-Boltt now in second place globally.

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In early 2022, there were three major players in the global smartwatch market: Apple, Samsung, and HUAWEI. Apple was the obvious leader, with its Apple Watch line capturing a solid 32% of the market. Thanks to its line of Galaxy Watches, Samsung was trying its best in second place with a 10% share.

Obviously, with HUAWEI’s place in the consumer market shattered, there was bound to be a reshuffling. However, smartwatch sales took a pretty significant dive year-over-year, according to Counterpoint Research. This not only resulted in HUAWEI dropping off into the “others” category, but it actually saw both Samsung and Apple losing market share to a new-ish player: Fire-Boltt.

Author: C. Scott Brown. [Source Link (*), Android Authority]

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