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Report: Brands not called Apple or Samsung are literally fighting for scraps

Samsung Galaxy S23 vs Apple iPhone 14 Pro Max camera angled

Credit: Robert Triggs / Android Authority
  • Counterpoint Research has posted its Q1 2023 global smartphone report.
  • The report found that Apple and Samsung accounted for 96% of operating profits.
  • That leaves just 4% for brands like Xiaomi, OPPO, vivo, and others.

With a few exceptions, Apple and Samsung tend to occupy the top two slots every quarter when it comes to global smartphone market share. Now, a new market share report has highlighted their utter dominance when it comes to actually making money.

Counterpoint Research posted its Q1 2023 smartphone market share report, finding that Samsung was number one with ~22% of the global market. Meanwhile, Apple was nipping at the Korean brand’s heels, accounting for ~21% of smartphones shipped. Xiaomi rounded out the top three with an ~11% share.

Author: Hadlee Simons. [Source Link (*), Android Authority]

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