Meta’s limited ad targeting options and Amazon’s ad product investments are leading brands to shift their budgets to Amazon; Amazon’s ad business grew 19% in Q4 (Jonathan Vanian/CNBC)

Jonathan Vanian / CNBC:
Meta’s limited ad targeting options and Amazon’s ad product investments are leading brands to shift their budgets to Amazon; Amazon’s ad business grew 19% in Q4  —  – Facebook’s more limited targeted capabilities coupled with Amazon’s investment in ads products is leading a growing number of brands to shift their ad budgets.

Author: . [Source Link (*), Techmeme]

Shop with us!