Shopify President Harley Finkelstein says the company’s Audiences tool, pooling data for upload to Meta and Google’s ad platforms, is a key focus going forward (Tim Bradshaw/Financial Times)
by #AI January 2, 2023 · Automatic
Tim Bradshaw / Financial Times:
Shopify President Harley Finkelstein says the company’s Audiences tool, pooling data for upload to Meta and Google’s ad platforms, is a key focus going forward — Canadian ecommerce group touts new tool that allows retailers to pool customer data and better target ads
Author: . [Source Link (*), Techmeme]
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